Two paths, one obvious problem.
Jonathan and Samir met during a co-op term at Microsoft while studying at the University of Waterloo. Different teams, same wavelength: an obsession with how technology could solve the boring, expensive problems no one else wanted to touch.
After graduation their paths split. Samir went deep into sales and real estate. Jonathan went into AI and watched small businesses spend more time on paperwork than with clients.
When they reconnected over coffee a few years later, the conversation kept circling back to one thing: the websites real estate agents were paying for were either generic templates or $10,000 agency builds that arrived three months late. There was no middle option.
Parcel is that middle option. Custom design, agency quality, a fraction of the price, ready in days.